![]() ![]() For retail advertisers, this means an easier way to show the right products to the right audience - just in time for the holiday season. These improvements make it easier for you to narrow down your campaigns to only the products you intend to show, and exclude any of the products you don’t.įor instance, if you’re a retailer and you only want to serve audience ads for items in your feed labeled as Best Sellers, but not the product types Shoes or Jewelry, you can now use these feed improvements to do so (watch the short video below to see how easy it is). You’ll now be able to filter your feed by ID and category, enter multiple values at once, and exclude values. ![]() We’re also introducing feed improvements to the Microsoft Audience Network so you can easily manage your feed-based campaigns and filter products with more granularity. View-through conversion ROAS: This is your view-through conversion revenue divided by your total ad spend.įeed improvements on the Microsoft Audience Network.View-through conversion revenue: This is your conversion revenue, but only for view-through conversions.View-through conversion CPA: This is the total amount you have spent divided by the number of view-through conversions.View-through conversion rate: This is the number of view-through conversions divided by the number of impressions.Here are the 4 new view-through conversion types we’ve added: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. Get a better understanding of how the Microsoft Audience Network is working for your ads.See how users are responding to your ads, even if they don’t click on them. ![]()
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